Now that our Alphas are here, we've been eager to not only put them to work but also show off their good looks (we can't help it, they're just so dang pretty). We designed the Alpha to be bigger and badder than any other shovel out there so it was super satisfying to see them in action this past weekend on Mt. Hood as they over-delivered on strength and looked damn good doing it. Is it too much to ask the same from all of our equipment? We think not.
Take a peek at the behind the scenes action from our shoot: