DMOS is Named a Semifinalist in SEMA Launch Pad 2022

SEMA, the Specialty Equipment Market Association that represents the $50.9BN speciality-automotive industry, selected DMOS as one of the fifteen semifinalists in the 10th Annual Launch Pad Competition

SALT LAKE CITY, UT., July 21, 2022, – DMOS is proud to announce being named one of fifteen semi-finalists in the 10th annual SEMA Launch Pad 2022 competition.  

The fifteen semifinalists were chosen from a vast array of of applicants who presented impressive sales pitches, interactive demonstrations, amazing product innovations, and answered tough questions from four massively successful industry leaders serving as this year’s Launch Pad judging panel: Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (TIS Wheels), and Alex Parker (Redline Detection). The judges spent hours carefully listening, learning, and evaluating the diverse products that included custom accessories and tools, performance aftermarket products, tire kits, retrofit kits, and mobile apps for the automotive community. Products also included those targeting the growing electric vehicle (EV) community and demands related to advanced driver assist systems (ADAS).

“We are incredibly proud to be here at SEMA, among the best in the automotive aftermarket industry,  and to be recognized for our premium indestructible Stealth and Delta car shovels that are easy to stow and mount on vehicle racks and platforms,” said Susan Pieper, DMOS’s CEO.  “It is such an honor and we’ve worked very hard for years to make this dream come true.” 

Each semifinalist will receive a one-year SEMA membership, a complimentary booth in the SEMA Launch Pad Pavilion at the 2022 SEMA Show in November in Las Vegas, as well as other items totaling to a prize package valued at $4,000. Five finalists, who will be announced later this year, will advance to pitch their products live to the audience at the 2022 SEMA Show, where they will compete for a grand prize that includes free advertising space in SEMA News, use of the services from the SEMA Garage, discounts on SEMA Data, and thousands of dollars in cash for a total value of up to $92,000.

 The competition will be featured in a nationwide TV special airing after the SEMA Show. To learn more about SEMA Launch Pad, including details on the 15 semifinalists, visit

About DMOS

Founded in 2015 in Jackson Hole, Wyoming by Susan Pieper who grew frustrated watching her son break shovel after shovel trying to build kicker jumps in her Wyoming backyard, DMOS developed their first product, The Stealth Shovel, which has won industry design awards, is patented and is sold widely as the best car shovel.  Many years and a move of the business operations down to Utah later, DMOS, now based in Salt Lake City, proudly manufactures in the United States three collections of premium shovels, automotive mounts and storage panel systems that are sold in the US, Canada, Japan, Australia and Kuwait.  DMOS is carried by premium off road and overland retailers and is used by other SEMA member companies as  well as year-round overlanders and van lifers, responders/defenders/enforcers, as well as some of the biggest names in action sports. 

By building shovels into unbreakable, essential gear for people who work in demanding conditions, DMOS shovels are owned and are personal gear. DMOS empowers people to be able to "Do My Own Sh*#" or stunts or stuff or shoveling. DMOS never defined the “S” and the brand today stands for self-reliance, independence and freedom.  DMOS’s mission is to make people their own hero by making mission-ready gear that is always at hand and never in the way.  

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.